5 Tips for Successful Marketing with Instagram
Around 80 million photos are published daily. This makes Instagram one of the most popular applications - measured by the number of users, it has recently even topped Twitter. In 2017, Instagram launched Sponsored Posts in Germany and is thus becoming increasingly important for the online marketing profession. However, in order to use Instagram effectively for marketing purposes, there are a few basic tricks I have summarized for you.
Use creative tools
Instagram is a highly visual medium - so get creative! Take advantage of the countless filters, special effects, and editing options Instagram has to offer. Always make sure that your content is as exciting as possible, but it should be visually recognizable. Always use the same filter, perspective or color scheme that reflects design. And above all: play with the square format. Since Instagram said goodbye to the given square, there are no limits to the format!
Mix photos and videos
Probably the most popular tactic for marketing via Instagram at the moment is to intersperse some videos between the standardized photos. It has been proven that moving image content can generate up to three times more inbound links than static content. Here again the great magic word of storytelling takes hold, which is often simplified by short videos than by single pictures. Due to the editing possibilities of Instagram, the creation of videos is no longer a witchcraft. It is even possible to pause a recording and continue with another scene.
Establish your own hash tag
For every new campaign or every new product it is worthwhile to develop your own creative hash tag with recognition value. Often this is the product or brand name itself. In the past, short slogans, statements or calls for interaction also had a great effect. Levis Germany succeeded with the #makebikeportraits campaign to get about 6000 Instagrammer to post photos with their bikes and link Levis.
Linking and cross-media linking
Use the ability to link your Instagram account to your website or other social media profiles using a short link on your profile to collect leads or refer to more comprehensive content. Unlike other platforms, Instagram is also used to refer to other or even competing companies. If you want your number of followers to grow as quickly as possible, it is best to follow and tag everyone who is active and well-known in your industry or has common interests and competencies. At best, the result is greater attention and rising numbers of followers and mentions for all involved.
Find opinion leaders and turn them into an innovative showcase for your products and services. Especially in the areas of nutrition, fashion and beauty there are thousands of instagrammer with countless followers who are looking for cooperations with companies. These opinion leaders are the direct way to your target group, because your followers trust you blindly regarding new trends and products. Working with the right influencers in your industry can quickly increase your brand awareness and followers. Make sure, however, that the selected influencer uses the desired, relevant hashtags and refers to your account.